Consumers’ impact at Home Appliances sector: Not your daddy's business model. Not even yours. Someone else's.
Digital makes it not just possible, or even easy, but actually indispensable to borrow business models from other verticals and other industries. Any company that does not consider such options consigns itself to the recycling heap of history.
With the general trend from things to services to experiences, how does the whitegoods industry face up to the looming multi-point disruption?
Washing machines have changed little since electric motors were added to wash tubs, certainly almost not at all since Bendix Corporation built the first automatic washing machine in 1937. Refrigerators have changed little since Frigidaire built its first unit in 1923. Patterns of retail purchases are constantly shifting.
If we overlay all of those on top of each-other, interesting possibilities emerge. If hardware is expensive to buy, how about letting people have it for free, provided they agree to spend a certain amount on groceries each month? People who may not be able to get consumer credit for a new fridge, still buy groceries....
Future business models during 5. International Forum of Home Appliances Manufacturers and Suppliers in Europe will discuss Wojciech Ławniczak, CEO, Very Human Services / Service Design Polska oraz Ralph Talmont, Curator and Team Leader of TEDx Warsaw, Senior TEDx Ambassador for Eastern Europe, Brighton-based Elevater Agency, StreamOnline.co.